Dr. Fancis Collins talks about how a better understanding of our personal genome is already leading to individualized approaches to disease prevention and treatment. He sees diagnostics, preventions and therapeutics in medicine being radically different in the next 10 – 15 years thanks to the foundation of genomics is providing today.

Dr. Collins also talks about his new book on personalized medicine and the personal empowerment that can come from having a full understanding of your genetic risk profile.

The Rock Stars of Science is a Geoffrey Beene Gives Back® initiative. It is focused on recognizing the brilliant and dedicated men and women leading research today who have made significant contributions to health research. We also want to inspire the next generation of Rock Stars of Science to take up the battle against diseases like cancer and Alzheimer’s that impact so many. Join us in standing behind scientists and raising our voices and awareness around establishing medical research as a national priority to help achieve our mission of going from “Cause to Cure in our TIme”.

Learn more about the Rock Stars of Science at http://www.rockstarsofscience.org and how you can join us in spreading the word.

For more information about other Geoffrey Beene Gives Back® philanthropic efforts visit http://www.geoffreybeene.com/philanthropy.html