2010 Rock S.O.S


Whats Happening in 2010

The 2010 RSOS™ campaign, featured in GQ's blockbuster "Men of the Year" Edition, spotlights Rock Mega Stars Blondie's Debbie Harry, Bret Michaels, Timbaland, Jay Sean, Keri Hilson, B.o.B and Heart (Ann and Nancy Wilson).

The campaign pays special tribute to leadership in translational cancer research: the Geoffrey Beene Cancer Research Center at Memorial Sloan-Kettering Cancer Center (GBCRC), ADNI/Brain-Imaging, Alzheimer's Prevention Trials, Stem Cell, Stand Up 2 Cancer (SU2C), Heart/Integrative Medicine, NASA-inspired Telemedicine, Autism, Global Health and Children's Rare Diseases.